LTBP #104 – Cathy MacDonald: Listening, Influence, Persuasion and Changing Minds

Great to welcome back Cathy MacDonald to the show! We cover some simple tips for improving your listening skills and then deep dive into how you can go about changing a client’s mind.

4.00 – why is listening so important
6.10 – tasks for improving your listening skills
10.00 – listening skills clip
15.10 – how to apply appropriate curiosity to conversations you have with clients
19.40 – why we’re covering how to change clients minds
20.20 – what steps can we take as trainers to change our client’s minds about things?
26.00 – why you can’t actually change someone’s mind, they change it themselves
28.00 – why information alone won’t change someone’s mind and may make the person less likely to change
34.40 – why helping change our client’s minds is not about being manipulative, it’s about improving lives
38.20 – why we have to be mindful of using the word “should” 
41.30 – how to change a client’s mind who believes breakfast is essential
43.00 – how to use hooks (the things that are important to that person) to help this process
51.00 – a sample script for changing a client’s mind about breakfast
55.10 – why it’s not always possible to change someone’s mind
57.50 – whether we should have these types of conversations offline vs online


Check out this episode!