In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.
— How Neil set-up The SFN Expo using just FB ads.
— How he started learning how to best use social media to market The SFN Expo.
— Why personal trainers should consider using FB ads.
— How to go about running a FB ad.
— What kind of image you should use for your ad.
— What kind of copy to write.
— Using a headline or hook.
— What kind of audience size you should be looking for.
— How much to spend on your ad.
— Tips for generating more leads off of your website.