Goal Setting for 2021 by Claire Winter I don’t normally like to talk in absolutes but I’m going to go out on a limb and say that 2020 hasn’t gone the way anyone planned!  There’s a high probability that some, if not all, of your goals from last year have fallen by the wayside as […]

This year has been draining.  The changes, uncertainty and inability to live and work in the way we would like to have impacted all of us.  Often eroding our confidence, making us question everything and providing an increased level of stress.  Here are 5 areas you can focus on to help you through:   Look […]

Chris Burgess and Claire Winter discuss adding additional benefits into your service. This is an area that many trainers get caught up in and can often find themselves putting a lot of time, energy and money into with seemingly little return, something that leaves you feeling demoralised and questioning why you bother.  In this video […]

Last week’s announcements across the UK have had an impact on everyone here and I’m sure many of you further afield have been facing similar announcements.  Even knowing life wasn’t going to flip back to normal anytime soon, hearing the 6 month timescale out loud caused a collective shoulder slump. In this article I’m going […]

As restrictions unwind our attention moves towards getting back to normal. Except it’s not normal. Normal could still be a long way off and it is unlikely that everything will go back to how it was in pre Covid times for a very long time, if ever. With this in mind it’s not surprising that […]

I know that for some of us the lockdown has bought nothing positive and where that is the case it has highlighted some of the things that are important to us when they are allowed. For others there have been some major positives to the period.  Whether that is the lack of early starts, split […]

Do you take your service outdoor or not? The government have confirmed that one to one, socially distanced personal training can take place outdoors in England (see this announcement) (if you are in Scotland, Wales, Ireland or elsewhere where the rules haven’t yet changed you may still find this article useful if you are considering your […]

Communication, Communication, Communication Just as it was when we went into lockdown, communication continues to be key right now and will continue to be as things change over time.  It doesn’t matter if you have any ideas of a reopening  plan or not right now but keeping your clients in the loop will stop them […]

I know a lot of people are feeling lost with what they should be working on with their business right now. Of course the response of “there isn’t anything you should do”, it’s up to you” or “what do you want to do?”, whilst accurate, aren’t the most helpful so, other than noting that if […]

We all know there are a lot of things we shouldn’t believe or do just because we’ve seen other people do them and Personal Trainers are great when it comes to correcting training and nutrition misinformation on social media.  Unfortunately, when it comes to anything marketing related, it’s easy to fall into the traps and […]