I have a question for you. What are you known for online? It’s pretty inescapable that social media has a vital role to play in engaging with and attracting customers. Unfortunately this also means an amazing amount of trainers get really despondent or upset with ‘how things are’. It’s easy to sit and write about […]
Author Archives: Claire Winter
Is Your Business Sustainable?
Are you aiming for growth or maintenance? Do you have a business plan? Do you know what you need to do to meet that plan? Are you aware of your numbers (profit, income, expenses, cashflow, retention etc) both in terms of what your current business produces and what you need / want them to be? […]
3 Questions to Ask Yourself When You are Looking for Leads
A lot of trainers have a bit of an obsession with leads and adverts. “I need more leads”, “how do I get more leads?”, “what’s working now for adverts?” BUT…. a lead isn’t a paying client and just because an advert is working for one person doesn’t mean it will be appropriate for you. A […]
The Value Of A Quick Start Guide
A quick start guide can have multiple uses in your business and it’s worth considering if it could be a useful addition. How can you use one? Lead Generation A quick start guide can be a great free giveaway. You can print it and give it to people in person as part of a […]
Learn to Love Marketing in 3 Easy Steps
Learn to Love Marketing in 3 Easy Steps by Claire Winter “I hate marketing” “I’m no good at marketing” “I don’t like doing marketing so I put it off” These are things that I hear trainers say all the time and I completely get it. I’ve never been a fan of it either but I’ve […]
Learning When To Say No To A Potential New Client
It can be difficult to say no at the best of times but when you are starting out in the industry it is almost impossible. You need clients, you need money, you need experience and it’s all topped off with a large helping of wanting to help people – the reason you chose the industry […]
Gym Profile Boards
The gym profile board can provide a place people can start to get to know a bit about you and gain details to be able to contact you, without the scariness of approaching you in person. How it is written will start to influence the people who read it before you even know they exist. It can […]
LTBP #174 – Dr Quinn Henoch: What Personal Trainers Need to Know About Mobility
Stuart welcomes on Dr Quinn Henoch. Quinn is an internationally recognized therapist, author, presenter, and coach. In this episode, they discuss how his approach to injuries & rehab have changed since he graduated in 2013, why he doesn’t like the term mobility, how he would approach correcting a hip shift in a squat and much more. Check out this episode!
LTBP #173 – Corey Robb: How Our Own Struggles Can Help us Become Better PTs
Stuart welcomes on Corey Robb from Macros Inc to discuss how our own struggles and challenges with nutrition can help us become better coaches. Check out this episode!
LTBP #172 – Dean Somerset: Assessments, Career Longevity & Developing a Niche
Stuart welcomes on Dean Somerset. Dean has been a personal trainer since 2004 who has been educating trainers for the last 10 years. He’s worked with an array of clients from all kinds of backgrounds but has specifically built up a bit of a niche working with clients with injuries. In this episode, we discuss developing a […]