The muscles you’re missing in programming for female clients by Lisa Gimenez-Codd You plan movements to progress your clients’ strength, mobility and movement, working out how to hit specific muscles.  Every move you plan will work a group of muscles that probably aren’t even on your radar….  The pelvic floor.  “but that’s just for pregnant ladies and when […]

Gym Floor Lead Generation, Just How Difficult Is It? By Dan Mitchell Not many of us enjoy the sales part of our jobs. I often think it’s because we feel like PT is something of a novelty to people, that they don’t value what we do or we don’t want to come across as a douche sales person.  I can understand that. When you think […]

By Gregg Slater   Taking a sip of his coffee and opening up his laptop Paul had that familiar sense of apprehension. It was once again time to write a new training plan for Jenny. Jenny was great to train and had made tremendous progress since starting with Paul two years ago, so much so […]

By Alex Pearson   We’ve all heard a client say something like this at some point:   “It isn’t working”   “It’s not doing anything”   What is “IT”? The program? The exercises? The abstracted concept of weight loss itself?  I started my business to reach out to those people who feel they are beyond help, but still […]

We all know we “should have systems” in the same way that most of our clients know they “shouldn’t eat chocolate” however there are a number of stumbling blocks that can get in the way:  We are overwhelmed by the size of the task  We don’t understand the technology  We don’t do organisation  We don’t have […]

Commercial gyms come in all shapes and sizes.  There’s the premium health clubs, budget gyms, local leisure centres, large chains, independent boutique gyms and many other variations.  Some are large, some are small, some have strict rules for trainers, some are more relaxed. They all have advantages and disadvantages related to running your business. If […]

Knowing your CLV (or sometimes shown as LCV) is a really great comfort blanket in many ways – it allows you to make really rational decisions about how you let people join your business and how much you are willing to pay to attract them. Last week I shared with LTB members that between Boxing […]

January is a funny month. On a personal front there’s the adjustment from the fun filled festive period to a more mundane time of the year.  Plus, those of us in the northern hemisphere generally have to deal with varying degrees of cold, cloud, rain, ice, snow and a lack of sunshine. Professionally you are […]

Do your homework and get better results Even though I have the keys to a private studio and a free membership at the local YMCA (where I work), I still have a membership at another local gym.  It is always interesting to observe the personal trainers at that gym and see how long they last.  […]

The “Business” side of having a business is often viewed as boring or a scary.  (If, you’re like me and find some elements of it fun then this may not be too relevant to you as you’re probably already on top of things.  Just keep going and remember we’re awesome, not weird 😊).  Whether you […]