We all know we “should have systems” in the same way that most of our clients know they “shouldn’t eat chocolate” however there are a number of stumbling blocks that can get in the way: We are overwhelmed by the size of the task We don’t understand the technology We don’t do organisation We don’t have […]
Author Archives: Claire Winter
The Envy Trap
Commercial gyms come in all shapes and sizes. There’s the premium health clubs, budget gyms, local leisure centres, large chains, independent boutique gyms and many other variations. Some are large, some are small, some have strict rules for trainers, some are more relaxed. They all have advantages and disadvantages related to running your business. If […]
Working Out Customer Lifetime Value And Why It Matters by Chris Burgess
Knowing your CLV (or sometimes shown as LCV) is a really great comfort blanket in many ways – it allows you to make really rational decisions about how you let people join your business and how much you are willing to pay to attract them. Last week I shared with LTB members that between Boxing […]
Did January Live Up To The Hype?
January is a funny month. On a personal front there’s the adjustment from the fun filled festive period to a more mundane time of the year. Plus, those of us in the northern hemisphere generally have to deal with varying degrees of cold, cloud, rain, ice, snow and a lack of sunshine. Professionally you are […]
Do Your Homework by Eric Wylie
Do your homework and get better results Even though I have the keys to a private studio and a free membership at the local YMCA (where I work), I still have a membership at another local gym. It is always interesting to observe the personal trainers at that gym and see how long they last. […]
Get A Handle On Your Business
The “Business” side of having a business is often viewed as boring or a scary. (If, you’re like me and find some elements of it fun then this may not be too relevant to you as you’re probably already on top of things. Just keep going and remember we’re awesome, not weird 😊). Whether you […]
You Don’t Need To Go It Alone by Ian Stevenson
All Level 3 courses should come with a warning, “Warning, this can be a lonely industry at times.” I walked out of my 7 week L3 course thinking I had made it. “I am now a Personal Trainer, I will be inundated with clients and people wanting to train with me.” Boy was I wrong. […]
Business Planning for 2019
As trainers we all know that having a plan is pretty key to success when it comes to health and fitness goals. Unfortunately, there is a tendency to forget that this transfers over to all areas of life, including your business! The following will help set your business goals and create a plan to set […]
Avoiding the Personal Trainer Funk by Louise Worboys
We all have them, quieter times of the year when we start to question what we are doing, motivation dips and we feel generally in a bit of a funk with the industry or business. I think for most people who work on their own there comes a sense of isolation but in our role the work really is never done. If you compare our workload to […]
Stop Trying To Reinvent The Wheel by Ian Stevenson
As a new trainer I thought I had to be different from everyone else. We all want to have our own style of training. My problem was, I was trying to make EVERY session different. The Problem Every session had to be different. I didn’t allow myself to programme the same exercise in case my […]