Do you take your service outdoor or not? The government have confirmed that one to one, socially distanced personal training can take place outdoors in England (see this announcement) (if you are in Scotland, Wales, Ireland or elsewhere where the rules haven’t yet changed you may still find this article useful if you are considering your […]

Communication, Communication, Communication Just as it was when we went into lockdown, communication continues to be key right now and will continue to be as things change over time.  It doesn’t matter if you have any ideas of a reopening  plan or not right now but keeping your clients in the loop will stop them […]

I know a lot of people are feeling lost with what they should be working on with their business right now. Of course the response of “there isn’t anything you should do”, it’s up to you” or “what do you want to do?”, whilst accurate, aren’t the most helpful so, other than noting that if […]

We all know there are a lot of things we shouldn’t believe or do just because we’ve seen other people do them and Personal Trainers are great when it comes to correcting training and nutrition misinformation on social media.  Unfortunately, when it comes to anything marketing related, it’s easy to fall into the traps and […]

A lot of us are struggling more now with motivation to do anything, finding ourselves distracted easily, procrastinating and generally feeling like we’re not doing what we think we should. I’ve spoken to a lot of people who are beating themselves up about it and are allowing it to negatively impact how they feel.  If […]

I have a question for you.  What are you known for online? It’s pretty inescapable that social media has a vital role to play in engaging with and attracting customers.  Unfortunately this also means an amazing amount of trainers get really despondent or upset with ‘how things are’. It’s easy to sit and write about […]

Are you aiming for growth or maintenance?  Do you have a business plan? Do you know what you need to do to meet that plan? Are you aware of your numbers (profit, income, expenses, cashflow, retention etc) both in terms of what your current business produces and what you need / want them to be? […]

A lot of trainers have a bit of an obsession with leads and adverts.  “I need more leads”, “how do I get more leads?”, “what’s working now for adverts?” BUT…. a lead isn’t a paying client and just because an advert is working for one person doesn’t mean it will be appropriate for you.  A […]

A quick start guide can have multiple uses in your business and it’s worth considering if it could be a useful addition.     How can you use one? Lead Generation  A quick start guide can be a great free giveaway.  You can print it and give it to people in person as part of a […]