A Personal Trainer’s Evidence-Based Guide to Lower Back Pain by Ben Cormack Although there are mountains of research into back pain there has been neither a simple cure nor cause present itself, despite what you may read on social media and the Internet in general! The strength or ‘correct’ firing of a particular muscle or […]
Author Archives: Stuart Aitken
8 Simple Personal Training Systems for a Better Business in 2021
Simple Personal Training Systems for a Better Business in 2021 by Stuart Aitken Whenever personal trainers list issues with their training business, one of the first to come up is developing solid working systems. Systems help you simplify things. They help you run a business that does things at the right time and means you […]
5 Lessons You Can Apply to Yourself And Your Clients From Atomic Habits
5 Lessons You Can Apply to Yourself and Clients From Atomic Habits For the past two years, I’ve got into reading on a kindle. I buy most books from Kindle, highlight passages and make notes, and if I really enjoy them, I buy a physical copy. I buy a physical copy so I can go […]
Practical Tips to Help You Use Social Media as a Personal Trainer
Practical Tips to Help You Use Social Media as a Personal Trainer It’s 1 p.m. on a Monday and I’ve just posted on Instagram. I’ve closed the app on my phone and started to get into creating a training programme for a new client. Except, there’s this pull towards checking back into Instagram to see […]
How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend
How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend by Jason Leenaarts (Richard B. showing off his battle rope skills) March 2016. That’s when I took the first picture of one of my clients that started a chain reaction of maybe thousands of client pictures I’ve posted over the last […]
How to Think About Marketing Through a Football Lens
How to Think About Marketing Through a Football Lens by Chris Burgess For my entire life, I have loved Football as a sport. For me, it is a great way of viewing what strategy can look like in action. One of the things I find frustrating about strategy when it comes to marketing in […]
5 Random Thoughts on Personal Training (#3)
5 Random Thoughts on Personal Training instalment #1, #2 by Stuart Aitken A month ago, I went to a farmers market with my wife and son in the hope of purchasing a starting kit for keeping bees (like a lot of people, I’m bored and in need of some day-to-day variation and I’d read a […]
How to Get More Personal Training Referrals
How to Get More Personal Training Referrals by Stuart Aitken Referrals are one of the cheapest, easiest and best ways to grow your business, but for most personal trainers, they, unfortunately, happen less often than we’d like. Ideally, every single client we work with would refer at least one person to us. That’s what you’ll […]
Surviving The Initial Years in Personal Training
Surviving The Initial Years in Personal Training by Stuart Aitken If you can survive your first few years as a personal trainer you stand a great chance of making it a career you’ll have for years to come. Industry statistics show that 1 out of every 3 trainers will leave the industry within 24 months. […]
Your Clients Aren’t Powerlifters, So Why Test Them Like One?
Your Clients Aren’t Powerlifters, So Why Test Them Like One? By Gregg Slater Let’s set the scene. Kate has been training hard, working her ass off and crushing every session with you. She understands that progress comes in more forms than the scale and you are ready to do some strength testing. Awesome, so what […]