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Author Archives: Stuart Aitken

8 Simple Personal Training Systems for a Better Business in 2021

January 5, 2021

Simple Personal Training Systems for a Better Business in 2021 by Stuart Aitken Whenever personal trainers list issues with their training business, one of the first to come up is developing solid working systems. Systems help you simplify things. They help you run a business that does things at the right time and means you […]

Stuart AitkenJanuary 5, 2021
Stuart Aitken

5 Lessons You Can Apply to Yourself And Your Clients From Atomic Habits

December 10, 2020

5 Lessons You Can Apply to Yourself and Clients From Atomic Habits For the past two years, I’ve got into reading on a kindle. I buy most books from Kindle, highlight passages and make notes, and if I really enjoy them, I buy a physical copy. I buy a physical copy so I can go […]

Stuart AitkenDecember 10, 2020
Stuart Aitken

Practical Tips to Help You Use Social Media as a Personal Trainer

October 29, 2020

Practical Tips to Help You Use Social Media as a Personal Trainer It’s 1 p.m. on a Monday and I’ve just posted on Instagram. I’ve closed the app on my phone and started to get into creating a training programme for a new client. Except, there’s this pull towards checking back into Instagram to see […]

Stuart AitkenOctober 29, 2020
Stuart Aitken

How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend

October 1, 2020

How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend by Jason Leenaarts (Richard B. showing off his battle rope skills) March 2016. That’s when I took the first picture of one of my clients that started a chain reaction of maybe thousands of client pictures I’ve posted over the last […]

Stuart AitkenOctober 1, 2020
Stuart Aitken

How to Think About Marketing Through a Football Lens

September 18, 2020

How to Think About Marketing Through a Football Lens by Chris Burgess   For my entire life, I have loved Football as a sport. For me, it is a great way of viewing what strategy can look like in action. One of the things I find frustrating about strategy when it comes to marketing in […]

Stuart AitkenSeptember 18, 2020
Stuart Aitken

5 Random Thoughts on Personal Training (#3)

September 4, 2020

5 Random Thoughts on Personal Training instalment #1, #2 by Stuart Aitken A month ago, I went to a farmers market with my wife and son in the hope of purchasing a starting kit for keeping bees (like a lot of people, I’m bored and in need of some day-to-day variation and I’d read a […]

Stuart AitkenSeptember 4, 2020
Stuart Aitken

How to Get More Personal Training Referrals

August 17, 2020

How to Get More Personal Training Referrals by Stuart Aitken Referrals are one of the cheapest, easiest and best ways to grow your business, but for most personal trainers, they, unfortunately, happen less often than we’d like. Ideally, every single client we work with would refer at least one person to us. That’s what you’ll […]

Stuart AitkenAugust 17, 2020
Stuart Aitken

Surviving The Initial Years in Personal Training

July 9, 2020

Surviving The Initial Years in Personal Training by Stuart Aitken If you can survive your first few years as a personal trainer you stand a great chance of making it a career you’ll have for years to come. Industry statistics show that 1 out of every 3 trainers will leave the industry within 24 months. […]

Stuart AitkenJuly 9, 2020
Stuart Aitken

Your Clients Aren’t Powerlifters, So Why Test Them Like One?

July 2, 2020

Your Clients Aren’t Powerlifters, So Why Test Them Like One? By Gregg Slater Let’s set the scene. Kate has been training hard, working her ass off and crushing every session with you. She understands that progress comes in more forms than the scale and you are ready to do some strength testing. Awesome, so what […]

Stuart AitkenJuly 2, 2020
Stuart Aitken

How To Set Up and Run a Successful Mobile Personal Training Business

June 25, 2020

How To Set Up and Run a Successful Mobile Personal Training Business by Maggie Elliott It may be strange for someone who’s never really spent time in a commercial gym to even consider forging a career in personal training but that was me. The various different fitness challenges I’d taken on in my 30s had […]

Stuart AitkenJune 25, 2020
Stuart Aitken
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