Is Education Always The Answer? By Claire Winter Personal trainers often note, with an element of condescension or exasperation, that people are looking for a magic pill when it comes to weight loss. However, there is a benefit to this approach as it brings with it hope and belief, which translates into motivation, compliance and […]

 Blurred Lines by Louise Johnstone Mental illness; often used alongside the terms crazy, mental and nuts. We’ve seen the media exposure covering the extreme end of the spectrum of mental illness and we’ve seen the films depicting asylums and psychopaths.  However, mental health and illness exist on a continuum from mental illness to mental wellbeing.  […]

Training Clients with Fibromyalgia by Louise Worboys Fibromyalgia means that clients have non-specific pain in many areas of their body. This pain is muscular as opposed to skeletal, and there is no clinical way to diagnose it. Most commonly it is diagnosed by ‘tender spots’; reporting pain in eleven out of eighteen spots. The condition itself is associated with other […]

A Personal Trainers Guide to Teaching Classes   Teaching classes are often forced upon gym instructors or PT’s in gyms or encouraged within LTB as a method of lead generation.  Both of these completely overlook two very important points:  Teaching classes require a different skill set to 121 PT.  The most important people in the class are […]

Lead Generation for Mobile Personal Trainers Running a mobile personal training business can be a great way to work with clients as it allows more flexibility and fewer overheads. It’s becoming more and more popular in the fitness industry, but one of the biggest challenges mobile PTs face is around generating leads. With no commercial […]

How and Why to Apply Immediacy to Your PT Business by Chris Burgess Impatience – The ultimate 21st century, 1st world problem.   Whether it’s the rainbow wheel of your Mac or iPad taking more than 3 seconds to load a file.  The white loading bar of your internet Browser not loading your webpage quickly. Or […]

8 Plug And Plays You Can Use For Better Coaching by Stuart Aitken There are many things you pick up coaching clients that can help improve your coaching experience. For example: You discover certain coaching cues that create better movement in a client. Effectively using open-ended questions and listening skills leads to a client sharing more […]

The Personal Trainers Guide to Client Retention Most new Personal Trainers (PTs) struggle with client retention and I think the reason this struggle exists is that trainers spend very little time focusing on the correct aspects of it. PTs focus most of their time on lead generation, and rightfully so; when they start out they […]