Your Clients Aren’t Powerlifters, So Why Test Them Like One? By Gregg Slater Let’s set the scene. Kate has been training hard, working her ass off and crushing every session with you. She understands that progress comes in more forms than the scale and you are ready to do some strength testing. Awesome, so what […]
Author Archives: Stuart Aitken
How To Set Up and Run a Successful Mobile Personal Training Business
How To Set Up and Run a Successful Mobile Personal Training Business by Maggie Elliott It may be strange for someone who’s never really spent time in a commercial gym to even consider forging a career in personal training but that was me. The various different fitness challenges I’d taken on in my 30s had […]
How Can You Separate Yourself From The Crowd as a Personal Trainer?
How Can You Separate Yourself From The Crowd as a Personal Trainer? By Stuart Aitken. Personal training feels more saturated today than it ever has before. A combination of ease of entry through short certifications, the promise of flexible working hours and a high salary plus the rise in social media drawing attention to individual […]
13 Tips That Will Help You Coach Better Remote PT Sessions
13 Tips That Will Help You Coach Better Remote PT Sessions by Stuart Aitken Something we now know is that taking personal training sessions through remote platforms is here to stay. Even if you’re back in your gym by July, a percentage of your client base will want to be more cautious and stick with […]
7 Things Personal Trainers Need to Know About Sales
You’re about to walk into a consultation hoping to sign a new client up to one of your services. You enthusiastically greet them. You ask a couple of general questions and get them to fill out a PAR-Q. You tell them all about your personal training services and suggest they sign up for the 2 […]
5 Ways to Target a Lagging Body-Part in a Personal Training Session
Five Ways to Target a Lagging Body-Part in a Personal Training Session by Gregg Slater Bigger chest, rounder glutes, bulging arms. Many clients will come to us with a particular body part they want to improve. The most obvious solution to this, and the most common advice provided, is to increase the training frequency for […]
5 Random Thoughts on Personal Training (#2)
January always feels like a funny month to me. It’s mostly cold and miserable outside and the expectation for a personal trainer is that you’ll have leads coming at you from all angles. I never experienced that. Sure, I had one or two more enquiries but I always found February to be a busier month […]
How to Avoid Losing Clients at Christmas
It isn’t just high street shops that struggle during the holiday period. A lot of businesses see dropping numbers and personal trainers are no different. I for one went from 18 sessions down to 4 during my first year as a trainer. A combination of bad timing and a real lack of understanding about what […]
5 Things That Will Help You Improve Your Service Standards
5 Things That Will Help You Improve Your Service Standards by Jean-Claude Vacassin I’m passionate about my W10 gyms and the standard of the UK independent gym industry as a whole. I got into the industry to make an impact. I wanted to make a living too, of course, but providing a good service, one that people raved about, […]
8 Ways to Get More Out of Your Education Investments
“A little knowledge that acts is worth infinitely more than much knowledge that is idle.” ~Kahlil Gibran The fitness industry is fast-paced and multifaceted, a sure-fire recipe for needing to stay on top of your education. Luckily, we live in a world of information and never in the history of mankind has it been more accessible. As […]