8 Simple Personal Training Systems for a Better Business in 2021
Simple Personal Training Systems for a Better Business in 2021 by Stuart Aitken Whenever personal trainers list issues with their training business, one of the first to come up is developing solid working systems. Systems help you simplify things. They help you run a business that does things at the right time and means you […]
Goal Setting for 2021
Goal Setting for 2021 by Claire Winter I don’t normally like to talk in absolutes but I’m going to go out on a limb and say that 2020 hasn’t gone the way anyone planned! There’s a high probability that some, if not all, of your goals from last year have fallen by the wayside as […]
5 Lessons You Can Apply to Yourself And Your Clients From Atomic Habits
5 Lessons You Can Apply to Yourself and Clients From Atomic Habits For the past two years, I’ve got into reading on a kindle. I buy most books from Kindle, highlight passages and make notes, and if I really enjoy them, I buy a physical copy. I buy a physical copy so I can go […]
Tips for improving life in these uncertain times
This year has been draining. The changes, uncertainty and inability to live and work in the way we would like to have impacted all of us. Often eroding our confidence, making us question everything and providing an increased level of stress. Here are 5 areas you can focus on to help you through: Look […]
Practical Tips to Help You Use Social Media as a Personal Trainer
Practical Tips to Help You Use Social Media as a Personal Trainer It’s 1 p.m. on a Monday and I’ve just posted on Instagram. I’ve closed the app on my phone and started to get into creating a training programme for a new client. Except, there’s this pull towards checking back into Instagram to see […]
Over delivery: Adding “extras” to your service
Chris Burgess and Claire Winter discuss adding additional benefits into your service. This is an area that many trainers get caught up in and can often find themselves putting a lot of time, energy and money into with seemingly little return, something that leaves you feeling demoralised and questioning why you bother. In this video […]
How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend
How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend by Jason Leenaarts (Richard B. showing off his battle rope skills) March 2016. That’s when I took the first picture of one of my clients that started a chain reaction of maybe thousands of client pictures I’ve posted over the last […]
The Next 6 Months
Last week’s announcements across the UK have had an impact on everyone here and I’m sure many of you further afield have been facing similar announcements. Even knowing life wasn’t going to flip back to normal anytime soon, hearing the 6 month timescale out loud caused a collective shoulder slump. In this article I’m going […]
How to Think About Marketing Through a Football Lens
How to Think About Marketing Through a Football Lens by Chris Burgess For my entire life, I have loved Football as a sport. For me, it is a great way of viewing what strategy can look like in action. One of the things I find frustrating about strategy when it comes to marketing in […]
5 Random Thoughts on Personal Training (#3)
5 Random Thoughts on Personal Training instalment #1, #2 by Stuart Aitken A month ago, I went to a farmers market with my wife and son in the hope of purchasing a starting kit for keeping bees (like a lot of people, I’m bored and in need of some day-to-day variation and I’d read a […]