Over delivery: Adding “extras” to your service
Chris Burgess and Claire Winter discuss adding additional benefits into your service. This is an area that many trainers get caught up in and can often find themselves putting a lot of time, energy and money into with seemingly little return, something that leaves you feeling demoralised and questioning why you bother. In this video […]
How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend
How One Trainer Uses Social Media to Grow His Business Without Any Ad Spend by Jason Leenaarts (Richard B. showing off his battle rope skills) March 2016. That’s when I took the first picture of one of my clients that started a chain reaction of maybe thousands of client pictures I’ve posted over the last […]
The Next 6 Months
Last week’s announcements across the UK have had an impact on everyone here and I’m sure many of you further afield have been facing similar announcements. Even knowing life wasn’t going to flip back to normal anytime soon, hearing the 6 month timescale out loud caused a collective shoulder slump. In this article I’m going […]
How to Think About Marketing Through a Football Lens
How to Think About Marketing Through a Football Lens by Chris Burgess For my entire life, I have loved Football as a sport. For me, it is a great way of viewing what strategy can look like in action. One of the things I find frustrating about strategy when it comes to marketing in […]
5 Random Thoughts on Personal Training (#3)
5 Random Thoughts on Personal Training instalment #1, #2 by Stuart Aitken A month ago, I went to a farmers market with my wife and son in the hope of purchasing a starting kit for keeping bees (like a lot of people, I’m bored and in need of some day-to-day variation and I’d read a […]
How to Get More Personal Training Referrals
How to Get More Personal Training Referrals by Stuart Aitken Referrals are one of the cheapest, easiest and best ways to grow your business, but for most personal trainers, they, unfortunately, happen less often than we’d like. Ideally, every single client we work with would refer at least one person to us. That’s what you’ll […]
It’s OK To Feel Anxious
As restrictions unwind our attention moves towards getting back to normal. Except it’s not normal. Normal could still be a long way off and it is unlikely that everything will go back to how it was in pre Covid times for a very long time, if ever. With this in mind it’s not surprising that […]
What Are You Going To Change After Lockdown?
I know that for some of us the lockdown has bought nothing positive and where that is the case it has highlighted some of the things that are important to us when they are allowed. For others there have been some major positives to the period. Whether that is the lack of early starts, split […]
Surviving The Initial Years in Personal Training
Surviving The Initial Years in Personal Training by Stuart Aitken If you can survive your first few years as a personal trainer you stand a great chance of making it a career you’ll have for years to come. Industry statistics show that 1 out of every 3 trainers will leave the industry within 24 months. […]
Your Clients Aren’t Powerlifters, So Why Test Them Like One?
Your Clients Aren’t Powerlifters, So Why Test Them Like One? By Gregg Slater Let’s set the scene. Kate has been training hard, working her ass off and crushing every session with you. She understands that progress comes in more forms than the scale and you are ready to do some strength testing. Awesome, so what […]