How to Train The Senior Personal Training Client by Greg Mikolap You don’t need to be an egghead to figure out that we age, but did you know that in 2017, for the first time in history, the number of people aged 65 years and older will outnumber children younger than 5 years? This trend […]

You’re about to walk into a consultation hoping to sign a new client up to one of your services. You enthusiastically greet them. You ask a couple of general questions and get them to fill out a PAR-Q. You tell them all about your personal training services and suggest they sign up for the 2 […]

Five Ways to Target a Lagging Body-Part in a Personal Training Session by Gregg Slater Bigger chest, rounder glutes, bulging arms. Many clients will come to us with a particular body part they want to improve. The most obvious solution to this, and the most common advice provided, is to increase the training frequency for […]

January always feels like a funny month to me. It’s mostly cold and miserable outside and the expectation for a personal trainer is that you’ll have leads coming at you from all angles. I never experienced that. Sure, I had one or two more enquiries but I always found February to be a busier month […]

I have a question for you.  What are you known for online? It’s pretty inescapable that social media has a vital role to play in engaging with and attracting customers.  Unfortunately this also means an amazing amount of trainers get really despondent or upset with ‘how things are’. It’s easy to sit and write about […]

Are you aiming for growth or maintenance?  Do you have a business plan? Do you know what you need to do to meet that plan? Are you aware of your numbers (profit, income, expenses, cashflow, retention etc) both in terms of what your current business produces and what you need / want them to be? […]

A lot of trainers have a bit of an obsession with leads and adverts.  “I need more leads”, “how do I get more leads?”, “what’s working now for adverts?” BUT…. a lead isn’t a paying client and just because an advert is working for one person doesn’t mean it will be appropriate for you.  A […]

A quick start guide can have multiple uses in your business and it’s worth considering if it could be a useful addition.     How can you use one? Lead Generation  A quick start guide can be a great free giveaway.  You can print it and give it to people in person as part of a […]

It isn’t just high street shops that struggle during the holiday period. A lot of businesses see dropping numbers and personal trainers are no different. I for one went from 18 sessions down to 4 during my first year as a trainer. A combination of bad timing and a real lack of understanding about what […]

5 Things That Will Help You Improve Your Service Standards by Jean-Claude Vacassin I’m passionate about my W10 gyms and the standard of the UK independent gym industry as a whole. I got into the industry to make an impact. I wanted to make a living too, of course, but providing a good service, one that people raved about, […]