I have a question for you.  What are you known for online? It’s pretty inescapable that social media has a vital role to play in engaging with and attracting customers.  Unfortunately this also means an amazing amount of trainers get really despondent or upset with ‘how things are’. It’s easy to sit and write about […]

Are you aiming for growth or maintenance?  Do you have a business plan? Do you know what you need to do to meet that plan? Are you aware of your numbers (profit, income, expenses, cashflow, retention etc) both in terms of what your current business produces and what you need / want them to be? […]

A lot of trainers have a bit of an obsession with leads and adverts.  “I need more leads”, “how do I get more leads?”, “what’s working now for adverts?” BUT…. a lead isn’t a paying client and just because an advert is working for one person doesn’t mean it will be appropriate for you.  A […]

A quick start guide can have multiple uses in your business and it’s worth considering if it could be a useful addition.     How can you use one? Lead Generation  A quick start guide can be a great free giveaway.  You can print it and give it to people in person as part of a […]

It isn’t just high street shops that struggle during the holiday period. A lot of businesses see dropping numbers and personal trainers are no different. I for one went from 18 sessions down to 4 during my first year as a trainer. A combination of bad timing and a real lack of understanding about what […]

5 Things That Will Help You Improve Your Service Standards by Jean-Claude Vacassin I’m passionate about my W10 gyms and the standard of the UK independent gym industry as a whole. I got into the industry to make an impact. I wanted to make a living too, of course, but providing a good service, one that people raved about, […]

“A little knowledge that acts is worth infinitely more than much knowledge that is idle.” ~Kahlil Gibran The fitness industry is fast-paced and multifaceted, a sure-fire recipe for needing to stay on top of your education. Luckily, we live in a world of information and never in the history of mankind has it been more accessible. As […]

I always enjoy reading these type of pieces on other blogs (shout out to Eric Cressey for his random thoughts on sports performance instalments that I’ve been reading for years). Short and snappy articles about things related to being in the fitness industry, so I’ve decided to do my own version based off things I’ve […]

7 Podcasts for Personal Trainers During the time I hit my peak hours as a personal trainer, the majority of my professional development was done through podcasts. There are shows covering every kind of subject you can think of, and they can be a great way to get some learning or entertainment in while you’re […]

Learn to Love Marketing in 3 Easy Steps by Claire Winter “I hate marketing” “I’m no good at marketing” “I don’t like doing marketing so I put it off” These are things that I hear trainers say all the time and I completely get it.  I’ve never been a fan of it either but I’ve […]