How to Get More Personal Training Referrals
How to Get More Personal Training Referrals by Stuart Aitken Referrals are one of the cheapest, easiest and best ways to grow your business, but for most personal trainers, they, unfortunately, happen less often than we’d like. Ideally, every single client we work with would refer at least one person to us. That’s what you’ll […]
It’s OK To Feel Anxious
As restrictions unwind our attention moves towards getting back to normal. Except it’s not normal. Normal could still be a long way off and it is unlikely that everything will go back to how it was in pre Covid times for a very long time, if ever. With this in mind it’s not surprising that […]
What Are You Going To Change After Lockdown?
I know that for some of us the lockdown has bought nothing positive and where that is the case it has highlighted some of the things that are important to us when they are allowed. For others there have been some major positives to the period. Whether that is the lack of early starts, split […]
Surviving The Initial Years in Personal Training
Surviving The Initial Years in Personal Training by Stuart Aitken If you can survive your first few years as a personal trainer you stand a great chance of making it a career you’ll have for years to come. Industry statistics show that 1 out of every 3 trainers will leave the industry within 24 months. […]
Your Clients Aren’t Powerlifters, So Why Test Them Like One?
Your Clients Aren’t Powerlifters, So Why Test Them Like One? By Gregg Slater Let’s set the scene. Kate has been training hard, working her ass off and crushing every session with you. She understands that progress comes in more forms than the scale and you are ready to do some strength testing. Awesome, so what […]
How To Set Up and Run a Successful Mobile Personal Training Business
How To Set Up and Run a Successful Mobile Personal Training Business by Maggie Elliott It may be strange for someone who’s never really spent time in a commercial gym to even consider forging a career in personal training but that was me. The various different fitness challenges I’d taken on in my 30s had […]
How Can You Separate Yourself From The Crowd as a Personal Trainer?
How Can You Separate Yourself From The Crowd as a Personal Trainer? By Stuart Aitken. Personal training feels more saturated today than it ever has before. A combination of ease of entry through short certifications, the promise of flexible working hours and a high salary plus the rise in social media drawing attention to individual […]
13 Tips That Will Help You Coach Better Remote PT Sessions
13 Tips That Will Help You Coach Better Remote PT Sessions by Stuart Aitken Something we now know is that taking personal training sessions through remote platforms is here to stay. Even if you’re back in your gym by July, a percentage of your client base will want to be more cautious and stick with […]
To Train People Outside, Or Not to Train People Outside, That Is The Question
Do you take your service outdoor or not? The government have confirmed that one to one, socially distanced personal training can take place outdoors in England (see this announcement) (if you are in Scotland, Wales, Ireland or elsewhere where the rules haven’t yet changed you may still find this article useful if you are considering your […]
Next Steps For Personal Trainers
Communication, Communication, Communication Just as it was when we went into lockdown, communication continues to be key right now and will continue to be as things change over time. It doesn’t matter if you have any ideas of a reopening plan or not right now but keeping your clients in the loop will stop them […]