We spend vast quantities of our time as personal trainers worrying about how we’re going to get new clients in. What type of advert will I run? How many leads will I get? Will this competition bring me in clients? This is all justified as you’ve got to get leads to get clients, but what happens when you get a client (because you will), how do you get them and every other client to stick around? The longer your clients stay, the easier it becomes to run a “business”, to keep progressing and to get enjoyment out of your job from working with the same people. That’s what this course is all about — showing you the most effective ways to encourage your clients to stick with you for the long-term.
Throughout this course you will look at your preferences for communication, you will look at your clients and how to find more of them, we will look at the strategies and we will look at the available tools to put a vice like grip on how you put your message out to the world. You’ll create your own blueprint, become your own marketing guru and get a complete grasp on how you, yes YOU, should approach the unavoidable need to market your service.
Sukh Sidhu from onlinefitnessbusiness.com teaches you how to get started with an online coaching business. Looking at identifying what sort of client you want to work with online, how to attract them and then how to keep them as an ongoing client this course covers all of the basics to get you started.
In this course Chris will take you through how to put the foundations in place for structured growth that allows you to improve your service as it takes on more clients. We are often sold the dream of earning crazy money, but the truth is that most trainers are just trying to avoid the trap door of having to leave the industry for financial reasons, so Chris will take you through the simple process of growing steadily and consistently with tools and methods that have been tried and tested for over a decade, ensuring that continual growth is maintained regardless of what trends arise. A great companion to our Brand Course, The Essentials of Personal Training Course and much of the sales and marketing talk you see in the Facebook Group.
In this course Chris takes you through key industry stats such as how the market is expected to grow and by how much, and what the predicted main drivers for success will be in the coming 5 years. The course will also cover service models that Personal Trainers can deliver inside their business as well as examples of how to structure your service if you are looking to transition from full time employment in other sectors.
All of us already have a brand. The people we interact with on a daily basis all feel something about our work and therefore there is an existing brand perception on you. In this course Chris will cover how to build solid foundations and control over a brand that excites you and the people around you.