A quick start guide can have multiple uses in your business and it’s worth considering if it could be a useful addition.     How can you use one? Lead Generation  A quick start guide can be a great free giveaway.  You can print it and give it to people in person as part of a […]

It isn’t just high street shops that struggle during the holiday period. A lot of businesses see dropping numbers and personal trainers are no different. I for one went from 18 sessions down to 4 during my first year as a trainer. A combination of bad timing and a real lack of understanding about what […]

5 Things That Will Help You Improve Your Service Standards by Jean-Claude Vacassin I’m passionate about my W10 gyms and the standard of the UK independent gym industry as a whole. I got into the industry to make an impact. I wanted to make a living too, of course, but providing a good service, one that people raved about, […]

“A little knowledge that acts is worth infinitely more than much knowledge that is idle.” ~Kahlil Gibran The fitness industry is fast-paced and multifaceted, a sure-fire recipe for needing to stay on top of your education. Luckily, we live in a world of information and never in the history of mankind has it been more accessible. As […]

I always enjoy reading these type of pieces on other blogs (shout out to Eric Cressey for his random thoughts on sports performance instalments that I’ve been reading for years). Short and snappy articles about things related to being in the fitness industry, so I’ve decided to do my own version based off things I’ve […]

7 Podcasts for Personal Trainers During the time I hit my peak hours as a personal trainer, the majority of my professional development was done through podcasts. There are shows covering every kind of subject you can think of, and they can be a great way to get some learning or entertainment in while you’re […]

Learn to Love Marketing in 3 Easy Steps by Claire Winter “I hate marketing” “I’m no good at marketing” “I don’t like doing marketing so I put it off” These are things that I hear trainers say all the time and I completely get it.  I’ve never been a fan of it either but I’ve […]

Does Information Change Behaviour? By Alex Pearson Jeff Stevens sat in his doctor’s office. It was quite impressive, a new build; lots of white gloss panelling and stainless steel. The nice receptionist had been efficient, the surgery wasn’t running too far behind, and now he was sitting in front of his doctor, uncomfortably aware of […]

Staffing Considerations by John Clark from Fit3Sixty As an owner of a growing gym, it’s an inevitable process to have to hire a coach to support your business, to have an extra pair of hands managing the shop floor and to care for and support your clients. On paper it’s a simple process, you put […]

I’ve always enjoyed the thought of being good at public speaking. I remember being at seminars and conferences and being in awe of the people who could stand up and speak confidently. It was for that reason that one of the many methods of generating business that I tried early on in my career was […]