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“It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you’re a human too.” – Camille DePutter
About a month ago I bought a book called “Bird by Bird” by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.
She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.
We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There’s also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.
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“It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you’re a human too.” – Camille DePutter
About a month ago I bought a book called “Bird by Bird” by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.
She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.
We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There’s also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.
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LTBP #97 — Will Levy: Should You Open Your Own Personal Training Facility?
LTBP #97 — Will Levy: Should You Open Your Own Personal Training Facility?
Second time on the show for Will Levy from Melbourne Strength and Conditioning. We cover improvements he's made to MSC in the last year, whether or not he would advise trainers to open their own facility, how to give clients the red…
LTBP #98 – Alex Pearson: Motivational Interviewing Practical Examples & Uses for Personal Trainers
LTBP #98 – Alex Pearson: Motivational Interviewing Practical Examples & Uses for Personal Trainers
This is a follow-up to #78 where Stuart and Alex discuss the more in-depth uses of Motivational Interviewing when working with personal training clients. Check out this episode!
LTBP #49 – Jodi Rumack – Productivity Tips & Hiring Your First Staff Member
LTBP #49 – Jodi Rumack – Productivity Tips & Hiring Your First Staff Member
"Hire for personality, train for skill" In today's show, we welcome on Jodi Rumack of jodirumack.com. We discuss: - Productivity - where to start? - How to decide on the goals you want to achieve? - How to actually go…
LTBP #83 – Lucy Sewell: Vulnerability, Putting Yourself Out There & Mental Health
LTBP #83 – Lucy Sewell: Vulnerability, Putting Yourself Out There & Mental Health
In this episode, Stuart chats to Lucy Sewell. They cover: - How to start sharing more of you on social media - Can you share too much? - How to come up content ideas. - The importance of mental health…
LTBP #131 – Laura Vanderkam: Off The Clock – How to Better Manage Your Time
LTBP #131 – Laura Vanderkam: Off The Clock – How to Better Manage Your Time
"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you" In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and…
LTBP #45 – Geoff Girvitz: Creating A Welcoming Culture, Retention & Referrals
LTBP #45 – Geoff Girvitz: Creating A Welcoming Culture, Retention & Referrals
In episode 45 we welcome on Geoff Girvitz from Bang Fitness (https://www.bangfitness.com/). Alongside discussing how Geoff and his team create a welcoming culture that encourages client's to stick around, we get into the importance of having patience, rethinking lead generation…
LTBP #61 – Mark Fisher: The Keys to Becoming More Productive, Understanding Where You Want Your Career to go & Using Meditation.
LTBP #61 – Mark Fisher: The Keys to Becoming More Productive, Understanding Where You Want Your Career to go & Using Meditation.
We welcome back on to the show Mr Mark Fisher from Mark Fisher Fitness & Business for Unicorns. Check out this episode!
LTBP #71 – Rog Law: Showing Up As The Best Personal Trainer That You Can Be
LTBP #71 – Rog Law: Showing Up As The Best Personal Trainer That You Can Be
Fantastic to welcome on Rog Law for the first time to the LTB Podcast. Check out this episode!
LTBP #11 – Omar Ganai Interview: Can We Motivate Our Clients?
LTBP #11 – Omar Ganai Interview: Can We Motivate Our Clients?
In this episode, Stuart talks shop with Habitry's head of research, Omar Ganai. They discuss: - The science of motivation - Creating the conditions in which clients can feel motivated - The difference between intrinsic and extrinsic motivation - What…
LTBP #8: What to do When you Lose a Client/s (Minisode)
LTBP #8: What to do When you Lose a Client/s (Minisode)
In this mini episode, Stuart covers what to do when you lose a client. We typically respond very negatively to losing a client, but can we change and reframe the way we think about this? And is losing a client…
LTBP #141 – A Quick Ask & An Update On The LTB Personal Training Course
LTBP #141 – A Quick Ask & An Update On The LTB Personal Training Course
In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to stuart@liftthebar.com and gives an update on the LTB Personal Training course which is currently live for signups. Check out this…
LTBP #81 – 6 PT Systems to Set-Up for Early 2018 Success
LTBP #81 – 6 PT Systems to Set-Up for Early 2018 Success
In this episode, Stuart runs through 6 Personal Training systems that will help you have a successful start to 2018. Check out this episode!
LTBP #52: 5 Things I’ve Changed My Mind On (Minisode)
LTBP #52: 5 Things I’ve Changed My Mind On (Minisode)
In this quick minisode, I got into 5 different things I've changed my mind in the last 12-18 months. 1. Low calorie/ aggressive dieting 2. Kindles & audiobooks + finishing books 3. Having an avatar 4. How hard it is for…
LTBP #39 – Tony Cottenden: Career Transition & Running A PT Business From A Shed
LTBP #39 – Tony Cottenden: Career Transition & Running A PT Business From A Shed
Tony Cottenden has been a member of LTB since basically day one of the company starting. In this interview, Stuart and Tony chat about how he transitioned from one job to full-time PT, and how he's now making more money doing…
LTBP #109 – Neil Donald: Continuous Improvement & Extreme Ownership
LTBP #109 – Neil Donald: Continuous Improvement & Extreme Ownership
In this episode, Stuart chats to Neil Donald from the Scottish Institute of Sport. Check out this episode!
LTBP #133 – Krista Scott-Dixon: Self-Care & Strategic Self-Disclosure
LTBP #133 – Krista Scott-Dixon: Self-Care & Strategic Self-Disclosure
"Use 90% of your time making your strengths stronger and 10% of your time neutralising your weaknesses" Great to welcome Krista back on to the show. Her previous episodes have been incredibly popular and I've spoken numerous times about how…
LTBP #35 – Robert Clarkson: From Bootcamps To Facility Owner
LTBP #35 – Robert Clarkson: From Bootcamps To Facility Owner
Robert Clarkson is the owner of Reactive Training in Glasgow. In this interview Robert tells us all about his journey, his many lessons learnt along the way and some of the struggles he's had since opening his facility. Check out…
LTBP #37 – Jerome Bolze: Mentors, Building Up Your Client Base & Getting Results
LTBP #37 – Jerome Bolze: Mentors, Building Up Your Client Base & Getting Results
Jerome Bolze, of The Performance Project, joins Stuart on this episode of the LTB Podcast to chat about how he started as a trainer, how he asked other coaches for advice early on in his career to help him move…
LTBP #48 – Owen Henderson: Commercial Gym Success & The Importance Of Being Genuinely Interested
LTBP #48 – Owen Henderson: Commercial Gym Success & The Importance Of Being Genuinely Interested
In this episode, I welcome on long term LTB member Owen Henderson. Owen has built his business up inside of a commercial facility and he's got it to a stage where he has around 40 client sessions per week. We covered:…
LTBP #128 – Elias Scarr: Selling Through Relationship Building, Personality Profiling & Objection Handling
LTBP #128 – Elias Scarr: Selling Through Relationship Building, Personality Profiling & Objection Handling
"99% of sales comes way before the close. The sale will take care of itself if you take care of people" -- Elias Scarr Elias is the membership director at Results Fitness, the gym which previous podcast guest Alwyn Cosgrove runs. As…
LTBP #25 – Client Insights: Laura Shepherd – 100lbs Off & Counting
LTBP #25 – Client Insights: Laura Shepherd – 100lbs Off & Counting
In this episode, Stuart chats to one of the members of the gym he's based out of, Laura Shepherd, about her weight loss journey so far. We touch on: - where Laura has come from and where she is now…
LTBP #16 – Alex Pearson Interview: Working With The Obese Client
LTBP #16 – Alex Pearson Interview: Working With The Obese Client
In this episode, Stuart talks with fellow LTB staff member Alex Pearson about all things obesity. They chat through topics such as: - what is the cause of obesity in Alex's opinion - what can the fitness industry do better…
LTBP #140 – Chet Morjaria: Putting The Human First
LTBP #140 – Chet Morjaria: Putting The Human First
In this episode, we welcome on Chet Morjaria from Strength Education. We chat about putting the human first in your coaching, how to work out what your best working self is and how to help your clients take more responsibility.…
LTBP #132 – John Clark: Lessons Learned Going From 1 to 3 Gyms
LTBP #132 – John Clark: Lessons Learned Going From 1 to 3 Gyms
In this episode of the podcast, we welcome back on John Clark from Fit3Sixty. Check out this episode!
LTBP #99 – Tony Cottenden: Challenges with Implementing Semi-Private PT
LTBP #99 – Tony Cottenden: Challenges with Implementing Semi-Private PT
In this episode, Stuart chats to Tony Cottenden about how has found the last year since he was last on the podcast. Check out this episode!
LTBP #43 – Krista Scott-Dixon: What Makes An Effective Coach, Empathy & Self Awareness
LTBP #43 – Krista Scott-Dixon: What Makes An Effective Coach, Empathy & Self Awareness
In this episode of the LTB podcast, we welcome on Krista Scott-Dixon from Precision Nutrition and Stumptuous.com for a discussion around all things coaching. We get into her new book, Why We Want Eat, what makes an effective coach, improving…