In episode 28 of the LTB Podcast, Stuart chats to Alwyn Cosgrove from Results Fitness in California. Alongside discussing his why for what he does, Alwyn tells us:

– How we need to rethink the way we think about asking our clients for money

– What lifetime customer value (LCV) is and what this means to us trainers

– Why he feels Results Fitness has done as well as it has

– Why knowing your businesses core values is so important and how you can make a start to creating these

Check out this episode!