By Alex Pearson

We’ve all heard a client say something like this at some point:  

“It isn’t working”  

“It’s not doing anything”  
What is “IT”? The program? The exercises? The abstracted concep […]

We all know we “should have systems” in the same way that most of our clients know they “shouldn’t eat chocolate” however there are a number of stumbling blocks that can get in the way: 

We are overwhelmed […]

Commercial gyms come in all shapes and sizes.  There’s the premium health clubs, budget gyms, local leisure centres, large chains, independent boutique gyms and many other variations.  Some are large, some are s […]

Knowing your CLV (or sometimes shown as LCV) is a really great comfort blanket in many ways – it allows you to make really rational decisions about how you let people join your business and how much you are […]

January is a funny month. On a personal front there’s the adjustment from the fun filled festive period to a more mundane time of the year.  Plus, those of us in the northern hemisphere generally have to deal wi […]

Do your homework and get better results
Even though I have the keys to a private studio and a free membership at the local YMCA (where I work), I still have a membership at another local gym.  It is always […]

The “Business” side of having a business is often viewed as boring or a scary.  (If, you’re like me and find some elements of it fun then this may not be too relevant to you as you’re probably already on top of t […]

All Level 3 courses should come with a warning,

“Warning, this can be a lonely industry at times.”

I walked out of my 7 week L3 course thinking I had made it. “I am now a Personal Trainer, I will be inund […]

As trainers we all know that having a plan is pretty key to success when it comes to health and fitness goals.  Unfortunately, there is a tendency to forget that this transfers over to all areas of life, […]

We all have them, quieter times of the year when we start to question what we are doing, motivation dips and we feel generally in a bit of a funk with the industry or business.   I think for most people who […]

As a new trainer I thought I had to be different from everyone else.  We all want to have our own style of training.  My problem was, I was trying to make EVERY session different.
The Problem
Every session had t […]