In today’s episode, we welcome on Mike Zimmerman. Mike is currently working for the PTDC and is in the process of creating a bunch of books on starting in the industry as a PT. He’s a writer by trade who has been in media for 27 years. He’s written many books in fiction and non-fiction which you can find on his Amazon page, and he’s worked for Men’s Health and Weight Watchers. During his time in the former, he interviewed 100s of public figures and created 50+ celebrity cover stories. All in all Mike’s successful and varied career, his ability to tell stories and his “take work seriously but don’t take life too serious” attitude makes for a fascinating interview that I would have happily done for hours more.
– What he picked up about speaking to your audience from working in MH and WW