In today’s episode, Stuart welcomes Olly Jones. Olly is a trainer who has been working with client since July 2004. Currently, he is the personal training co-ordinator for a gym called The Marlow Club where he mentors trainers and trains his clients. They discuss what it would be like starting as a PT today, why it’s ok to change who you want to work with throughout your career, how to improve your client retention rates and defining the term client results.

Check out this episode!


  • [01.50] – How he got started in the fitness industry.
  • [09.35] – Starting online as a new personal trainer?
  • [16.55] – Why remote coaching through zoom is a viable method for new personal trainers to use to get started.
  • [19.05] – Why it’s common to change the direction of who you want to work with in personal training.
  • [27.15] – Why he’s managed to achieve such high retention rates.
  • [37.56] – Personal trainers defining client results too narrowly.